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Marketing Podcast | Interview with Social Media Expert, David King
Here’s a great interview that I’d love to share with you – it’s with David King, the “King of Social Media”. We briefly cover: How to connect and engage with celebrities (and other hard to reach...
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5 Common Social Media Mistakes That Make You Look Bad
Unlike all those so-called “gurus” touting their newest product for earning riches using Twitter, Facebook and LinkedIn – the ugly truth is that your role in social media is NOT to drive sales. It’s to...
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The Truth About Blogging the “Gurus” Aren’t Telling You
If Shakespeare were around today, he might be asking himself: “To blog or not to blog: that is the question.” This seems to be a rather hot debate among certain “guru” circles and, when one person...
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Are You Making This Social Media Mistake?
I hear this all the time: If you can’t pitch people to buy your product through social media, what’s the point? First, we have to remember that purchasing a product is only one part of the big picture...
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How a Company Culture of “Wow!” Translates to Powerful Marketing
Consumers today are more connected than ever before. We all know this… It’s as clear as day – people are constantly tweeting about their experiences with various brands, Instagramming pictures of their...
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How (and Why) to Use Twitter Hashtags for Marketing
While some may think this post is a little late (and admittedly, hashtags have been around for a while) – I was engaged in a conversation among peers the other day, during which only one knew what a...
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Could Mark Zuckerberg’s New “Big Idea” Be A Losing Proposition?
photo by Dan Farber If 5 billion people, scattered among the most remote corners of the world, can’t afford (or don’t have access to) equipment or service to connect to the Internet, what can one guy...
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Miley Cyrus, Controversy, and Your Fans’ True Colors
photo by Suri Henderson Ok, so I’ll try to resist rolling my eyes while I write about Miley Cyrus. I didn’t even watch the VMAs (not really my scene), but the explosion on social media sites meant I...
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5 Must-Have Social Media Marketing Tips for Your Small Business
Social media is a great way to reach out to customers… And the reasons to offer some insight into your business are numerous: Are you offering a new promotion? Did you get some great new products in?...
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The Simon Cowell School of Marketing
Photo by Victoria Pickering At age 53, dad-to-be Simon Cowell is constant fixture in the news lately. While he is best known for his abrasive personality as a judge on X-factor and American Idol… He...
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Virgin Airlines Proves Flying Doesn’t Have to Be Boring
Everyday, entrepreneurs around the world scratch their heads and ask themselves, “How can I be different?” In the world of airlines, higher-ups and marketers have been struggling for years to change...
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Here’s How to Waste Thousands of Advertising Dollars
Last night, I attended the Patriots vs. Steelers Game at Gillette Stadium with my brother, father, and good friend John Dye (owner of Sole Training in Portsmouth NH). As I marveled at the magnificence...
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How to Make 1+1 = 3 With Your Advertising
You want to reach a lot of people with your marketing message, right? And along with it, you want to have a greater impact on that audience too… Then take a look at the graph – the numbers don’t lie!...
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5 Unconventional Direct Response Marketing Tips to Boost Your Bottom Line
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods,...
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3 Marketing Ideas to Get Your Customers Ready to Buy From You (Before You...
Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them what you...
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Thanksgiving Marketing Ideas From 5 Creative Entrepreneurs
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to...
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Why Old School Selling Stopped Working
We all have the same mental image of the “old school” salesman – some fast talker in a suit who will say anything to get your hard earned cash… Someone more concerned with their bottom line than the...
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8 Halloween Ideas from Real Live Marketers
Halloween is one of the highest grossing annual celebrations, outside of the traditional “gift giving” holidays, as well as one of the most fun, recognizable, and exciting times of the year for kids...
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What Amazon’s Prime Air Drones Can Teach Us About Dominating Your Market
I’ve said it plenty of times… but at the risk of sounding like a broken record, here it is again: The purpose of business is to provide the greatest advantage and benefit to the customer, client, or...
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5 Marketing Lessons We Can Learn from Obamacare
Love it or hate it, there’s no denying that Obamacare (the Affordable Care Act) has seen its share of controversy… Now, I don’t want to turn this into a political rant or stir up arguments… Instead,...
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